Digital Transformation

ABC.WTF redirects to Bing – someone is trolling Google’s Alphabet launch


By John McCarthy | Media editor

August 11, 2015 | 2 min read

Some web trolls have reacted quickly to news of Google’s new holding company with a cheeky direct to Bing.

Following Google announcing on Monday evening that it was to restructure under a new parent company called Alphabet, an unidentifed individual has erected a redirect to Microsoft’s incumbent search engine Bing, mocking the new company name.

As Alphabet unveiled the web address ABC.XYZ as its new home, attentive web users noted that a similar search for ABC.WTF led instead to search rival Bing.

Although Microsoft has no taken credit for the move, the WTF acronym does exclaim someone’s surprise at Google’s move.

Go on, give it a try… ABC.WTF.

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