Actor Benedict Cumberbatch has declared war on smartphone users intent on taking pictures during his theatrical performance of Hamlet.
Cumberbatch, who debuted in the role as hamlet at the Barbican just last week, issued a righteous assault on would-be photographers who he asserted were proving to be a “mortifying” distraction.
He said: “I can see cameras in the auditorium. It may not be any of you here but it's blindingly obvious.
"It's mortifying and there's nothing that's less supportive or enjoyable as an actor on stage experiencing that.”
To raise awareness of how annoying the practice is, Cumberbatch, who himself does not use social media, wanted viewers to spread the news.
He said: “What I really want to do is try and enlist you. I don't use social media and I'd really appreciate it if you did tweet, blog, hashtag the s**t out of this one for me."
Time will tell whether Cumberbatch’s plea helps cut out offenders.