Integral Ad Science Raises $67m
Integral Ad Science has raised $67m which it says it will plough into new technology for the digital advertising industry,
A debt facility of $40m came from Silicon Valley Bank while $27m was raised through funding led by Sapphire Ventures, which also included Cross Creek Advisors as well as Integral’s existing investors August Capital, Pelion Venture Partners and Atlas Venture.
Integral Ad Science CEO said Scott Knoll said that the funds would “undoubtedly help shape the future of Integral Ad Science and the impact we make on the industry as a whole.”
Nino Marakovic, CEO and managing director of Sapphire Ventures said Integral were “a global leader across all digital channels at tackling this problem and is in a unique position to influence how ads are bought and sold.”
The news comes off the back of a successful three years for the company which has saw it operate at a profitable level and high growth rate for the three years running. The success is attributed to a worldwide demand for media quality measurement solutions including viewability, fraud and brand safety.
The growth led integral to double its staffing in 2014 and the company anticipates doubling again by the end of 2015 following new offices opening in Paris and Tokyo.