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Ad of the Week: Sure - #TubeStrike

The London Tube Strike proved lucrative for antiperspirant brand Sure as its tactical campaign secures this week’s ad of the week pick.

Created by DLKW Lowe, the three executions let Londoners know that even though the Tube had stopped, they didn’t have to.


Agency: DLKW Lowe

Agency website:

Chief Creative Officer: Dave Henderson

Executive Creative Director: Richard Denney

Global Creative Director: Christine Jones

Creative Team: James Millers and Andy Long

Additional Credits: Planner: Becky Taylor-Wilkinson

Account Team: Gareth Sheehy and Javier Passerieu

Designer: Ryan Self

Agency Producers: Bel January

Published: July 2015

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