Creative Department: Featuring Adam&EveDDB, Designwerk, The Red Brick Road and more


By Gillian West, Social media manager


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July 20, 2015 | 19 min read

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Welcome to The Drum Creative Department, sponsored by Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine.

You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (5 August) in the Creative Department spread.

Other popular entrants will also be considered for the print edition. Submit your vote before Monday 27 July to guarantee your favourite makes it into the printed magazine.

To submit work for future publication contact For voting updates and more follow The Drum Creative Department on Twitter @TheDrumCreative.

Adam&EveDDB: Harvey Nichols 'Love Freebies'

Brand: Harvey Nichols

Title(s): Love Freebies

Agency: Adam&EveDDB

Agency website:

Chief Creative Officer: Ben Priest

Executive Creative Director: Ben Tollett, Richard Brim

Art Director: Colin Booth

Copywriter: Ben Stilitz

Additional Credits: Head of Design: Paul Knowles

Account Management: Business Director: Paul Billingsley, Account Director: Britt Lippett, Account Manager: Katie Gough

Agency Planner: Michelle Gilson

Media Agency: Zenith Optimedia

Media Planner: Tim Payne, Becky Dorfman

Production Company: Blinkink

Director: Layzell Bros

Editor: Anne Perri @ Work Post

Soundtrack: Wiley ‘Wot do u call it’

Post Production: Blink

Audio Post Production: Wave

Published: July 2015

Short Rationale: Harvey Nichols is unveiling a campaign to promote its new loyalty app which rewards customers with complimentary services and exclusive perks with every point spent instore or online.

The ‘Shoplifters’ campaign launches with an online film, which uses CCTV footage from its stores of real shoplifters getting caught in the act. The faces of the shoplifters have been disguised with animated characters produced by the Layzell Brothers at Blink, and the film finishes with a reminder that there’s now a better way to get a freebie – with the new rewards app from Harvey Nichols.

Mischief PR, Mindshare & 18 Feet & Rising: National Trust '#LoveTheCoast'

Brand: National Trust

Title(s): #LoveTheCoast

Agency: Mischief PR, London, UK, Mindshare, London, UK, 18 Feet & Rising, London, UK

Agency website:

Agency: Mischief PR

Talent Broker and Influencer: Mischief PR Influencer & Advocacy

Creative Director: Simon Moore

Planning Director: Gemma Moroney

Agency: Mindshare

Client Director: Nick Parker

Strategy Director: Rosie Baring

Media Planning: Camilla Clarkson / Xabier Izaguirre

Digital Planning: Tim Luckhurst

AV Planning: Victoria E Smith

Agency: 18 Feet & Rising

Creatives: Alex Delaney, Johnny Leathers

Words and voice: Dr. John Cooper Clarke

Additional Credits: Business Lead: Andrew Barnard

Account Manager: Matthew Thomas

Agency Producer: Victoria Dashwood-Quick

Strategy: Rob Ward

Production: Agile Film

Director: Thomas Bryant

DoP: Joe Cook

Exec Producer: Andy Eaton

Producer: Igor Degtiarev

Production Manager: Craig Dixon

Editor: James Wright at tenthree

Sound Design: Parv Thind at Wave

Post Production: Finish

Post Producer: Vittorio Giannini

Colourist: Julien Biard

Lead Flame: Judy Robert

Published: July 2015

Short rationale (optional): We’ve collaborated with celebrated poet Dr. John Cooper Clarke, who has penned the start of a new poem reflecting the nation’s love affair with the coast. The activity aims to encourage the nation to share their passions for these beautiful places and raise awareness of the care needed to manage them.

The poem is part of the 50th Anniversary celebration of the National Trust’s Neptune Coastline Campaign, one of the longest running environmental campaigns in western Europe that has enabled the charity to care for 775 miles of coast in England, Wales and Northern Ireland, equating to over 10 per cent of the UK’s coastline.

This summer the conservation charity is asking people to help complete the poem by submitting contributions that sum up their love for the coast. These contributions will help inspire Dr. Clarke to create the final verses of the poem, to be unveiled in autumn. The contributions can take the form of words, pictures, social media posts or even sounds by using #lovethecoast.

Designwerk: The Open championship 'Rebrand across all media'

Brand: The Open championship

Title(s): Rebrand across all media

Agency: Designwerk, London, UK

Agency website:

Executive Creative Director: Cristian Cook

Creative Director: Colin Green

Designer: Karel van der Kaaij:

Motion Designer: Will Cope

Project Manager: Saha Saif

Published: July 2015

Short rationale: Golf’s most prestigious championship, The Open, has undergone an extensive brand development exercise across all media.

Designwerk, working with strategic consultants Teamup, created the new identity, which portrays the championship in a contemporary, progressive, and dynamic manner, helping to build a consistent image around the world.

The brand platform includes a new identity, brand guidelines and graphic language, special photography, key visuals, new custom typeface, event graphics, print and marketing collateral, online communications, CGI version of the trophy, plus a special digital brand book App with animations and movies.

The new identity will roll out in the run up to The 144TH Open, which begins on the 16th July at St Andrews, the home of golf.

The Red Brick Road: Experian 'Chopsticks'

Brand: Experian

Title(s): Chopsticks

Agency: The Red Brick Road

Agency website:

Creative Director: Richard Megson, Matt Davis

Art Director: Baz Williamson

Copywriter: Ben Markey

Additional Credits: Media: PHD

Client Services Director: Andrew Godley

Account Director: Ryan Motais-Oliver

Agency Producer: Charles Crisp, Rick Carter

Senior Planner: Georgina Thomas, Peter Janbell

Production Company: Biscuit Filmworks

Director: Tony Barry

DOP: Daniel Landin

Producer: Sara Cummins

Editor: Sam Rice Edwards at Assembly Rooms

Sound Engineer: Nick at Smoke & Mirrors

Post: Barney at Big Buoy

Grade: The Mill

Music Publisher: Leyland Music

Published: July 2015

Short Rationale: The Red Brick Road has worked with Experian to develop the current ‘Use It’ campaign strategy to help demystify the credit reference industry, bringing to life the many times in life when your credit report and score will play a role in helping you achieve your financial goals. ‘Use It For More’ seeds the idea that investigating your credit report may prove more useful than you might imagine. The campaign highlights the support that customers can get in understanding and managing their credit report and how it can be improved so they can begin to really see the benefits of this in day to day life.

The new integrated campaign, “Chopsticks” was written by Ben Markey and art directed by Baz Williamson. It will feature on TV, VOD, radio, digital, CRM and social media.

The TV ad was directed by Tony Barry through Biscuit Filmworks and uses the analogy of a humble set of chopsticks being used in a myriad of different uses beyond the one it was designed for; to eat with. The individual vignettes show the multitude of uses your Experian Credit Report has and how improving it can give you not only access to better deals on credit but much more.

Aesop: Joe Delucci’s 'Packaging'

Brand: Joe Delucci’s

Title(s): Packaging

Agency: Aesop

Agency website:

Designer: Danii Kedik

Photographer: Holiday Kedik

Additional Credits: Account Director: Fiona Chapman

Published: July 2015

Short Rationale: Aesop Agency, the brand storytellers, has created fresh, premium packaging for Joe Delucci’s - the Italian gelato brand.

Using clear tubs that promote the product to ‘hero’ status whilst enabling it to be an integral part of the design - the new pared back packaging has a number of design cues that communicate the look and feel of an authentic Italian gelateria.

Available in three flavour variants -­‐ Coconut, Berries & Cream and Pistachio - the unique character of each flavour is communicated through bespoke copy, individual typefaces and imagery.

The brand name - depicted as a label ‘stuck’ into the gelato - is a consistent architectural device that helps present the three individual flavours as one coherent brand.

Aesop also helped Joe Delucci’s define their story and tone of voice. Playful on-pack copy rubs shoulders with cute, cheeky discoverables (check out the ‘hidden’ scooter image and the ‘cure for brain freeze’ copy) that help to define and communicate the unique personality of Joe Delucci’s gelato.

Brothers and Sisters: Sky Sports 'Greatest Premier League Moments'

Brand: Sky Sports

Title(s): Greatest Premier League Moments

Agency: Brothers and Sisters

Agency website:

Executive Creative Director: Andy Fowler

Creatives: Indy Selverajah, Harv Bains

Agency Producer: Pete Thornton

Planner: Luke Brookner

Additional Credits: Media Planning and Buying: Mediacom

Director: Scott Lyon

Production Company: Outsider

Producer: Zeno Campbell-Salmon

Exec Producer: Richard Packer

Production Manager: Sam Jackson

Editor: Art Jones @ Work

Post Production/VFX: Electric Theatre Collective

Lead Flame: Giles Cheetham

Flame: Yourick van Impe, Grant Conner, Andrew Stewart

Nuke: Taran Spear, Bernardo Varela

CG: Sean Elliott, Mark Knighton, Dean Robinson

VFX Producer: Matt Williams

Original Music: Frank Sinatra – That’s Life

Published: July 2015

Short Rationale: Sky Sports takes fans back though Premier League history using archive footage from 23 years, in a spectacular new film. Global football icon and Sky Sports expert , Thierry Henry is asked “…Is this the best League in the world….?” he decides to find out, and suddenly leaps through time into the ‘greatest moments’ of The Premier League, and relives the joy and pain of Sky’s coverage alongside the players, managers and fans of the day.

The unique film “Greatest Premier League Moments” celebrates an unprecedented historical archive as Thierry seamlessly appears in every key scene, including coming face to face with his younger self when Arsenal won the League at White Hart Lane, as he asks: “Did someone mention the Invincibles?"

Antidote: Evans Cycles 'New bikes at old fashioned prices'

Brand: Evans Cycles

Title(s): New bikes at old fashioned prices

Agency: Antidote

Agency website:

Creative Director: Teddy Keen

Art Director/Copywriter: Toby Derham

Illustrator: Bruce Emmett

Additional Credits: Producer: Chris Moger

Illustration Agency: Folio

Published: July 2015

AMV BBDO: Lotto '#PleaseNotThem'

Brand: Lotto

Title(s): #PleaseNotThem

Agency: AMV BBDO

Agency website:

Creative Director: Alex Grieve, Adrian Rossi

Art Director: Michael Jones

Copywriter: Tim Riley, Charlotte Adorjan

Additional Credits: Agency Planner: Craig Mawdsley, Emily Harlock, Matt Jones

Agency Account Man: Sarah Douglas, Rebecca Tickle, Bobbie Gannon

TV Producer: Matt Towell

Media Agency: Vizeum

Media Planner: James Cross

Production Company: Biscuit

Director: Jeff Low

Producer: Kwok Yau

Post Production Company: The Mill

Audio Post Production: 750 MPH

Editor: Saam Hodivala

Published: July 2015

Short Rationale: Camelot has revealed details of the third celeb to feature in its new Lotto campaign, which features a number of high-profile celebrities in a series of tongue-in-cheek mini-films, presenting outlandish dream projects they are hoping to finance with a big Lotto win.

The campaign initially launched with Piers Morgan in early July, followed by an ad starring Katie Price, which hit TV screens last Sunday. And today, Laurence Llewelyn Bowen is revealed to be the third mystery celebrity that Lotto is asking the nation to help ensure DOESN’T win big.

Each ad plays humorously on the individual celeb’s public persona, and sees them very earnestly talking about themselves and their dreams for when they win Lotto. For Piers, it’s building a legacy for the nation with Piers’ Pier, while Katie has a vision for a 24 hour TV station where she stars in every show. Laurence wants to apply his visionary interior design skills to Stone Henge, something he sees as a ‘blot’ on the British landscape. It is clear that these dreams are really best kept as just that – dreams – and that while anyone can win with Lotto, please don’t let it be them! #Pleasenotthem unites the campaign.

Adam&EveDDB: Volkswagen 'A proper job needs the right tools'

Brand: Volkswagen

Title(s): A proper job needs the right tools

Agency: Adam&EveDDB

Agency website:

Chief Creative Officer: Ben Priest

Executive Creative Director: Ben Tollett, Richard Brim

Creative: William Blackburn, Lily Scarlett Hurst

Photographer: James Day

Additional Credits: Account Manager: Sophie Butler

Account Director: Josie Robinson, Amanda Griffiths

Business Planner: Mike Stern

Account Planner: Will Grundy

Artworking: King Henry

Design: Olly Watts

Retouching: Stanleys KH

Creative Producer: Charmaine Balay

Published: July 2015

Short Rationale: Our latest press campaign for Volkswagen is for their servicing and repairs business. Only Volkswagen's expert technicians use bespoke tools to repair your Volkswagen – they have 540 tools to be precise, made exclusively for Volkswagen, meaning that only they can do the proper job your vehicle deserves. In keeping with this idea, the ads show other situations where only the right tool will do.

72andSunny: Samsung 'We are greater than I'

Brand: Samsung

Title(s): We are greater than I

Agency: 72andSunny

Agency website:

Executive Creative Director: Carlo Cavallone

Creative Director: Paulo Martins

Creatives: Felicitas Olschweski, Simone Moessinger, Domingo de la Villa

Additional Credits: Production Company: Knucklehead

Director: Christopher Hewitt

Producers: Stephanie Whitehead, Matthew Brown

DoP: Nicolas Karakatsanis

Published: July 2015

Pemberton & Whitefoord: Whitefoord Wealth Management 'Corporate Identity'

Brand: Whitefoord Wealth Management

Title(s): Corporate Identity

Agency: Pemberton & Whitefoord (P&W) International Design Consultants, London, England

Agency Website:

Creative Director: Adrian Whitefoord

Art Director: Adrian Whitefoord

Short rationale: Co-Founding Partner of P&W, Adrian Whitefoord, is brother to Vince, Whitefoord LLP’s Partner & Chief Executive Officer. Whitefoord LLP aim to provide a clear, personal and professional service to all its clients, irrespective of their financial position.

Adrian commented on the design; “Our brief was to generate an identity for Whitefoord LLP that exemplified it as forward thinking, client lead and orientated around conserving and propagating wealth. The company offers a bespoke and highly personal service to their clients and P&W felt the design solution should represent unity, quality and dependability through the clean design, colour and font choices and the simple interlinking of the O’s”, signifying a unity between client and consultant.

The identity created by P&W is highly considered and contemporary. Its flexibility allows the new logo to work within a spectrum of media. P&W has applied the reinvigorated logo to: interior signage, app artwork, corporate brochures, business cards, promotional material and stationery.

Much deliberation was put into every material, paper, varnish and finish in order to ensure Whitefoord LLP’s customers their experience is of an exceptionally high standard.

Public: Bensons for Beds 'Be Comfortable'

Brand: Bensons for Beds

Title(s): Be Comfortable

Agency: Public, Doncaster, UK

Agency website:

Creative Director: Darren Price

Additional Credits: Production Company: The Gate Films

Director: Jackie Oudney

Producer: Rhiannon Lewis

Music Supervisor: Nisha Lakhani, Storyboard Music

Post Production: Edit 19 with music done by Retroland Media

Licensed Music: Lucky – Kat Edmonson

Published: July 2015

Short Rationale: Bensons for Beds, the UK’s largest bed retailer, launched their brand new advertising campaign with a 60 second advert during BAFTA award-winning prime time show, Long Lost Family in July.

The campaign, running across linear TV, VOD, cinema, print, online, outdoor and digital channels, illustrates the multiple needs a bed satisfies - from breakfast in bed, to reading a good book at night alongside more humorous situations including a child squeezing in bed between parents in the middleof the night and just feeling comfortable, relaxed and at ease.

Emotional connection is key to the campaign, with the soundtrack enhancing the feeling of recognition and comfort in familiar scenarios.

Pemberton & Whitefoord: George Square Services LLP 'Corporate Identity'

Brand: George Square Services LLP (GSS)

Title(s): Corporate Identity

Agency: Pemberton & Whitefoord (P&W) International Design Consultants, London, England

Agency website:

Creative Director: Adrian Whitefoord

Art Director: Adrian Whitefoord

Short rationale: George Square Services LLP (GSS) provides a financial ‘concierge’ service to “busy individuals who require assistance with their day-to-day financial affairs”. GSS clients are diverse and include sporting individuals with hectic schedules. GSS is owned by WLLP and the two teams work closely together.

P&W’S logo and identity design for GSS is decidedly modern but entirely dissimilar to the ‘look’ P&W crafted for WLLP. The colour pallet is black, white and contrasting electric green. The ‘G’ logo is in this vibrant shade and is energetic and rudimentary, juxtaposing WLLP’s simplistic, corporate form.

An additional attention to detail is the font usage on; business cards, stationery, corporate brochures and apps, intended to resemble an LED scoreboard, a subtle nod towards the predominantly sports-orientated clientele.


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