Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Finished
16 Mar 10:00 GMT / 06:00 EST

The Drum Digital Transformation Festival launch

FEATURING
Gordon Young
Editor-in-chief at The Drum

Wimbledon generates over 48 million video views across social platforms

Last year, the All England Lawn Tennis Club (AELTC), hosts of Wimbledon, turned to Grabyo to help syndicate video content across social. The 2014 results were good: videos were viewed 3.5 million times across Facebook and Twitter.

The 2015 results were dramatically better.

This year, the AELTC had three live feeds at its main courts integrated with Grabyo Studio, Grabyo’s cloud-based, real-time video solution. Wimbledon’s digital team were able to edit clips and quickly share them across Facebook, Twitter, YouTube, and Wimbledon.com.

The videos generated over 48 million video views, with Facebook leading the charge (accounted for 92% of all video views). Last year, Facebook accounted for just 43% of video views. The company’s all-in bet on video is no secret, and the dramatic Wimbledon numbers are but one example of how much has changed in just the last year.

“We were very impressed by the growth in video consumption on both Facebook and Twitter since the tournament last year. The clips drove an incredible level of organic social media engagement and buzz, elevating awareness of the matches in-play and encouraging tennis fans to tune-in to the live broadcast,” comments Alexandra Willis, Head of Digital and Content at the AELTC. “We see social media as our gateway to a younger generation and Grabyo’s platform allows us to share highly viral videos on multiple social platforms.”

The most viewed video during the tournament was David Beckham catching a ball in the crowd during the mens’ doubles semi-final between Jamie Murray/John Peers and Philipp Petzschner/Jonathan Erlich. The video generated over 7.7 million video views. This is compared to last year’s most-viewed video, which was viewed “just” 447,000 times (Nick Kyrgios hitting a ‘tweener’ winner during his match against Rafa Nadal).

*That* David Beckham catch...

Posted by Wimbledon on Friday, July 10, 2015

You can access the Found Remote hub here.Sign up to receive The Drum's Found Remote newsletter.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.