Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
6 Apr 09:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

FEATURING
Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

P&G offloads 43 brands to Coty in $12.5bn merger deal

Proctor and Gamble is set to ink a deal which will see it move 43 brands to Coty Inc in a complicated merger deal worth $12.5bn.

Following P&G, the world’s biggest advertiser, announcing that it was to clear out 100 non-core brands earlier this year, Coty issued a merger offer which could bolster P&G’s coffers by a real-world total of $5.9bn.

Coty Inc, a beauty firm with Rimmel cosmetics and Calvin Klein perfumes among its portfolio, will acquire P&G's cosmetics, hair colour and fragrance businesses including Hugo Boss, Dolce & Gabbana and Gucci.

The deal will see Coty almost double its earning power to $10bn per annum at the expense of P&G taking a 52 per cent controlling stake in the New York-based firm.

It leaves P&G with 65 brands in 10 categories almost a year after it announced plans to scrap 100 brands in order to become a leaner, faster business.

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