In order to aid commuters in their bid to survive the London Underground strikes relatively stress-free, ride-hailing app Uber has positioned itself to get people where they need to go by suggesting they use its ride-sharing service to reduce wait times.
To aid those stranded by the industrial action which commenced 18:30 on Wednesday, running until 21:30 on Thursday, Uber is using heat maps showing ride demands made through the app during last year’s strikes, to estimate where the highest volume of travel requests will come from.
The firm states that that the most disruption will be caused in residential areas, including Kensington and Chelsea, Clapham, Fulham and Battersea, as well as the major train stations, such as London Waterloo, Victoria, Paddington, Marylebone, Kings Cross and London Bridge.
Uber issued a statement reading: “Do your bit for your fellow Londoner: share your journey with a friend or colleague.
“There are a whole three seats going spare if it’s just you and your driver travelling. Organise to share an Uber with a friend or a colleague heading in the same direction – you can split the fare in-app and you’ll be freeing up a car for another commuter. It’s win-win!”
Time will tell whether the ride-sharing feature is widely adopted by Londoners during the rush.
Creative from antiperspirant brand Sure also showed commuters other ways to beat the rush just in time for the strike.