Sure targets Londoners with tactical campaign as Tube Strike hits

By Gillian West | Social media manager

DLKW Lowe

|

Sure article

July 8, 2015 | 1 min read

With Londoners facing the biggest Tube Strike in over a decade antiperspirant brand Sure has launched a tactical campaign to let people know even if the Tube stops, they don’t have to.

During the Tube Strike in April 2014 creative duo Joe Watson and Aryven Arasen created a walking tube map to help keep the capital moving.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Content created with:

Trending

Industry insights

View all
Add your own content +