UK Top Shazamed Ads: Lloyds Bank goes straight to number one with 'Wings' by Birdy

Lloyds Group has shot straight into the top spot in The Drum's Shazam chart.

The bank's 250th anniversary campaign, 'Horse Story', marks the return of its iconic black horse, and focuses on the strength and support that horses have offered in everyday situations since 1765.

The 90-second ad is accompanied by an acoustic version of 'Wings' by British singer Birdy, from her 2013 album Fire Within.

Asda comes in at fourth place with 'Oh My Love' by California band The Score. The supermarket has resurrected its classic 'pocket tap' to celebrate 50 years in business.

And 'Freedom' by Pharrell earns Apple Music fifth place, as the tech giant invites fans to tune in to Beats 1 radio station.

KFC, Nationwide and Coca-Cola remain in the chart this week.

Shazam Chart

1
Wings Acoustic
Artist: Birdy
Brand: Loyds Bank
Campaign: Black Horse
Agency: Adam&eve/ddb
2
Marvin Gaye
Artist: Charlie Puth
Brand: Fiat 500
Campaign: Vintage
Agency: Maxus & Krow Communications
3
It's Alright
Artist: East 17
Brand: Three Mobile
Campaign: When Stuff Sucks
Agency: Mindshare & W+k London
4
Oh My Love
Artist: The Score
Brand: Asda
Campaign: The Pocket Tap Is Back
Agency: Vccp
5
Freedom
Artist: Pharrell Williams
Brand: Apple
Campaign: Beats 1 Worldwide
Agency: Tbwa\chiat\day
6
We All Want The Same Thing
Artist: Rixton
Brand: Walls
Campaign: Peanut Butter Love
Agency: Mindshare World
7
Can't Stop Playing
Artist: Dr. Kucho! & Gregor Salto
Brand: KFC
Campaign: 99pvip
Agency: Bbh London & Walker
8
I'll Keep You Safe
Artist: Sleeping At Last
Brand: Nationwide
Campaign: On Your Side
Agency: Havas Mediagroup
9
Rather Be
Artist: Clean Bandit
Brand: M & S
Campaign: Adventures In Seaside
Agency: Rainey Kelly Campbell Roalfe/y&r & Mindshare
10
Honeytrap
Artist: We Have Band
Brand: Coca-Cola
Campaign: Choose Taste Choose Choice
Agency: Ogilvy

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