UK Top Shazamed Ads: Lloyds Bank goes straight to number one with 'Wings' by Birdy

Lloyds Group has shot straight into the top spot in The Drum's Shazam chart.

The bank's 250th anniversary campaign, 'Horse Story', marks the return of its iconic black horse, and focuses on the strength and support that horses have offered in everyday situations since 1765.

The 90-second ad is accompanied by an acoustic version of 'Wings' by British singer Birdy, from her 2013 album Fire Within.

Asda comes in at fourth place with 'Oh My Love' by California band The Score. The supermarket has resurrected its classic 'pocket tap' to celebrate 50 years in business.

And 'Freedom' by Pharrell earns Apple Music fifth place, as the tech giant invites fans to tune in to Beats 1 radio station.

KFC, Nationwide and Coca-Cola remain in the chart this week.

Shazam Chart

Wings Acoustic
Artist: Birdy
Brand: Loyds Bank
Campaign: Black Horse
Agency: Adam&eve/ddb
Marvin Gaye
Artist: Charlie Puth
Brand: Fiat 500
Campaign: Vintage
Agency: Maxus & Krow Communications
It's Alright
Artist: East 17
Brand: Three Mobile
Campaign: When Stuff Sucks
Agency: Mindshare & W+k London
Oh My Love
Artist: The Score
Brand: Asda
Campaign: The Pocket Tap Is Back
Agency: Vccp
Artist: Pharrell Williams
Brand: Apple
Campaign: Beats 1 Worldwide
Agency: Tbwa\chiat\day
We All Want The Same Thing
Artist: Rixton
Brand: Walls
Campaign: Peanut Butter Love
Agency: Mindshare World
Can't Stop Playing
Artist: Dr. Kucho! & Gregor Salto
Brand: KFC
Campaign: 99pvip
Agency: Bbh London & Walker
I'll Keep You Safe
Artist: Sleeping At Last
Brand: Nationwide
Campaign: On Your Side
Agency: Havas Mediagroup
Rather Be
Artist: Clean Bandit
Brand: M & S
Campaign: Adventures In Seaside
Agency: Rainey Kelly Campbell Roalfe/y&r & Mindshare
Artist: We Have Band
Brand: Coca-Cola
Campaign: Choose Taste Choose Choice
Agency: Ogilvy

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