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Asda brings back the ‘pocket tap’ & adopts Walmart spark for 50th anniversary

By John McCarthy | Media editor

VCCP

|

asda article

July 6, 2015 | 3 min read

Asda has marked the return of its classic pocket tap in an ad spearheading its new ‘Save Money. Live Better’ campaign.

The UK retailer has refreshed the pocket tap in a new ad showing Asda shoppers and staff enjoying life to soundtrack ‘Oh My Love’ by California band the Score.

Asda also unveiled a revamped logo featuring the spark from its American parent company Walmart (which can be seen below).

Barry Williams, chief customer officer of Asda, said: “Since we opened the doors of our first Asda 50 years ago, we have always been famous for offering great value to our customers – and doing it with a bit of personality.

“The industry has changed massively over the past two years and we wanted to get back to showcasing the fun and customer focus, which makes Asda special, in our advertising and stores.

“Being part of Walmart allows us to do more to save people money and adopting their mission to Save Money. Live Better feels like the natural step on for our brand and I believe it will really resonate with our customers.”

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The new ad, from creative agency VCCP, first aired in the UK on ITV during the ad break of Harry Potter and the Half-Blood Prince on Saturday night.

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