CNN looks to tempt luxury advertisers as CNN Style portal launches
CNN is hoping to snare a stream of luxury advertisers with the launch of a dedicated Style portal which went live today (1 July).
CNN Style will span international and US digital editions of CNN.com, CNN Arabic and CNN en Espanol and will target CNN's traditionally upscale audience, which includes 40 per cent of luxury consumers across Europe according to recent Ipsos research.
Content will run across the worlds of fashion, design, architecture, art, autos and luxury and will be headed by newly appointed CNN Style editor George Webster alongside Fiona Sinclair Scott from Vice Media.
Andrew Demaria, vice president and managing editor, CNN Digital called CNN Style an "essential destination" for all facets of style.
“This is a cosmopolitan home for a broad range of content – whether it’s exclusive insight into the mind of a visionary from the arts, architecture or design worlds, an interactive on the must-have luxury watch or behind-the-scenes videos from the biggest fashion shows," he said.
Throughout July, CNN Style will be guest edited by Polish-American architect Daniel Libeskind. As guest editor, Libeskind has commissioned a series of pieces about architecture to be published during July, given an exclusive video interview to CNN Style and written about the interplay of architecture and emotion.
CNN has already worked to build up its portfolio of luxury advertisers; Cartier currently sponsors the media compay's CNN Ones to Watch series and last year Gucci sponsored its Elite Escapes themed week.