Microsoft to pair creatives with three non-profits at Cannes
Microsoft and Fast Company have announced the non-profit winners of ‘Create Good,’ an initiative that helps connect advertisers to socially-driven causes.
Attendees of at the FC-LA Creativity Counter-Conference
Haitian trilingual elementary school l’Ecole de Choix (the School of Choice), scientific cancer history research organization Paleo-oncology Research Organization (PRO), and Rainforest Partnership, an international non-profit committed to protecting tropical rain forests, will have representatives flown to Cannes Lion Festival to participate in a workshop that will help them tackle creative challenges they are facing.
The designated creatives have not been announced yet. They will help the School of Choice come up with a social media campaign, will design a new logo for PRO, and will create a new slogan for the Rainforest Partnership.
Jonathan Oliver, global head of innovation-advertising at Microsoft, said: “We are energized with the amount and caliber of entries we received for Create GOOD. While it was tough to narrow the selection to three finalists, we know the selected winners will benefit hugely from the creative problem solving coming out of Cannes.”
Fast Company and Microsoft will take the final products created at the workshop and will run digital advertising on behalf of each non-profit on fastcompany.com.