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16 March - 24 April 2020

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9 Apr 14:00 BST / 09:00 EST

Digital Transformation Download: Q&A with author Kate O'Neill

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Stephen Lepitak
Editor at The Drum
Kate O'Neill
Founder at KO Insights

US Ad of the Week: PetSmart - Partners in Pethood

Voted by US Creative Department readers as Ad of the Week, PetSmart’s latest spot introduces viewers to the ‘Avant Guardians,’ a pair of fashion-obsessed Shih Tzu owners that genuinely believe their dog is the style icon of the pet world.

Created by GSD&M-Austin, the video features the couple and their ‘fashion-forward dog’ named Ford. They claim that their PetSmart groomer, Morgan, ‘knows how important style is to Ford.’

The video was directed by GO’s Christopher Guest, famous for his work on the film ‘Best in Show,’ which parodies pet owners competing at a national dog show.

The spot encourages viewers to book an appointment with one of their groomers online.

If you’d like to vote for next week’s winner, visit our US Creative Department here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday

Credits:

Agency: GSD&M

Client: PetSmart

Title: PetSmart Partners in Pethood

Launch Date: 5/18

Chief Creative Officer: Jay Russell

Group Creative Director: Scott Brewer, Ryan Carroll

Associate CD/AD: Ross Aboud

Associate CD/Writer: Kevin Dunleavy

Art Director: Morgan McDonald

Copywriter: Scott Chalkley

Director of Production: Jack Epsteen

Executive Producer: Bill Wine

Producer: Abigail Hinojosa

Assoc. Producer: Adriane Weast

Business Affairs: Lindsay Wakabayashi

Account Leadership: Scott Moore, Sabia Siddiqi, Ben Creasey, Nadia Elias

Project Management: Maria Roepke

Experience and Insights: Andrew Teagle, Rene Huey-Lipton

Studio Services: Michele Head, Summer Ortiz

Production Company: Go Film

Director: Christopher Guest

Director of Photography: Kristian Kachikis

Executive Producer: Gary Rose, Catherine Finkenstaedt, Adam Bloom

Line Producer: Mark Hyatt

Editorial Company: Mackenzie Cutler, NY

Editor: Gavin Cutler

Senior Asst. Editor: Ryan Steele

Asst. Editor: Pamela Petruski

Post EP: Sasha Hirschfeld

Colorist: Fergus McCall & Mikey Rossiter, the Mill, NY

VFX/Online: Nick Smith, Finland Finish, Austin

Sound Design & Final Mix: Chris Erlon, Digital Domain, Austin

Original Music: HUM Music, LA

Graphics: Brad Hodgson, Perfect Form, Austin

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