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US Creative Department: Featuring 72andSunny, Campbell Ewald, DDB California, and more

Welcome to US Creative Department.

Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well.

It will give you, the reader, the chance to decide what is best.

You can vote for the work you like best simply by clicking the 'Like' button under the work. The winner will be named The Drum's 'Ad of the Week'.

Submit your vote before Wednesday June 10 to guarantee your vote has been counted.

To submit work for future publication contact or For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative

Campbell Ewald: MilkPEP 'Take it Away'

Brand: MilkPEP

Title: Kelley O’Hara 'Take it Away'

Agency: Campbell Ewald

Agency Website:

President: Sal Taibi

EVP Group Creative Director: Bernie Hogya

SVP Group Creative Director: Ron Wachino

Producer: Nicole Euell

Senior Art Producer: Hillary Jackson

Additional Credits: Account Executive(s): Lisa Stroh, Emily Goodwin, Danielle Barish

Production Company: Greenpoint Pictures

Director: The Hudson Dusters

Director of Photography: Andrew Wheeler

Executive producer: Tatiana Rudzinski

Line Producer: Luke Stevens

Editing House: Greenpoint Pictures

Editor: Logan Roos

Producer: Victoria Vallas-Cullen

Music House: Beta Petrol

Producer: Jason Baker

Composer: Seth Rafter Roberts (SESAC)

Sound Designer: Peter Lauridsen

Audio Mix: One Thousand Birds

Mixer: Andrew Tracy

Color & VFX: Ricart & Co.

Colorist: Seth Ricart

Published: May 2015

DDB California: Kingsford 'United We Grill'

Brand: Kingsford

Title: United We Grill

Agency: DDB California

Agency Website:

Executive Creative Director: Jim Bosiljevac

Associate Creative Directors: Tim Stier & Todd Taber

Art Director: Tufan Gozeloglu

Copywriter: Shaun Oppedisano

Additional Credits: Group Account Director: Vicki Sanders

Account Director: Lindsey Lucero

Account Manager: Jen Dirvianskis

Producer: Stacey Higgins

Director: Mark Kudsi

Prod. Comp: Whitelabel

Editor: Mass Market

Music: “Krampus” by Houndmouth

Published: May 2015

McCann: French Toast Crunch 'The Tiny & The Tasty'

Brand: French Toast Crunch

Title: The Tiny & The Tasty

Agency: McCann Worldgroup

Agency Website:

Global Executive Creative Director: James Dawson-Hollis

Global Executive Creative Director: Bill Wright

Art Director: Coleman Davis

Copywriter: Lex Singer

Additional Credits: Chief Production Officer: Nathy Aviram

Sr. Producer: Cindi Blondell

Group Account Director: Amber Greenwalt

Account Supervisor: Emmanuelle Mehta

Account Manager: Erin Wondra

Manager, Integrated Business Affairs: Donna Gary

Business Manager/Talent Specialist: Christie Wenzel

Engagement Strategy: Ren Peir

Strategy Director: Amanda Shapiro

Production Company: Prettybird

Director: Matt Piedmont

Editorial Company: No6 NY

Editor: Nick Schneider

Finishing: No6 NY

Graphics Company: Picture Mill

Music Company: Beacon Street Studios

Track Name: TBD

Mix Studio: Beacon Street Studios

Engineer: Mike Franklin

VO Casting: Judy Keller

Published: May 2015

Ogilvy & Mather Costa Rica: Claro 'Signs of Progress'

Brand: Claro

Title: Signs of Progress

Agency: Ogilvy & Mather Costa Rica

Agency Website:

General Creative Director: Jesús Revuelta

Group Account Director: Nuria Andrés

Creative Supervisors: Pablo Castillo, Andrés Aguilar

Art Supervisors: Daniel Gurfinkiel, Héctor Acuña

Creative Copywriters: Paula Corella, Manrique Alvarado

Designer: Josué Garro

Additional Credits: Account Executive: Gloriana Leitón

Production Company: Applebox Producciones

Published: May 2015

Short Rationale: The Latin American telecommunications brand Claro gave up its most valuable outdoor advertising space, dish antennas with its logo, to people who needed it more: Central American housewives with no income. After collaborating with local artists and households, women's rural startups were created, by transforming their dish antennas into billboards for their new businesses based on their favorite household activity.

72andSunny: Carl's Jr. and Hardee's 'Most American Thing Ever'

Brand: Carl’s Jr. and Hardee’s

Title: Most American Thickburger – Most American Thing Ever

Agency: 72andSunny

Agency Website:

Chief Creative Officer: Glenn Cole

Group Creative Director: Justin Hooper

Group Creative Director: Mick DiMaria

Creative Director/Designer: Tim Wettstein

Creative Director/Writer: Mark Maziarz

Designer: Ryan Davis

Jr. Writer: Reilly Baker

Additional Credits: Group Strategy Director: Matt Johnson

Strategist: Eddie Moraga

Group Brand Director: Alexis Coller

Sr. Brand Manager: Abigail Rutkowski

Brand Coordinator: Kristyn Kazanjian

Director of Film Production: Sam Baerwald

Executive Film Producer: Molly McFarland

Sr. Film Producer: Juliet Diamond

Film Producer: Brooke Horne

Jr. Film Producer: Kira Linton

Film Production Coordinator: Taylor Stockwell

Business Affairs Director: Amy Jacobson

Business Affairs Manager: Maggie Pijanowski

Business Affairs Coordinator: Calli Howard

Production Company: Harvest

Director: Bakter Smith

Co Founder/Exec Producer: Bonnie Goldfarb

Executive Producer: Rob Sexton

Head of Production: Niko Whelan

Producer: Vincent Oster

Editorial: Rock Paper Scissors

Editor: Christjan Jordan

Executive Producer: Angela Dorian

VFX: Jamm Visual Inc.

VFX Supervisor: Jake Montgomery

VFX Supervisor: Andy Boyd

Producer: Asher Edwards

Telecine: Beach House

Colorist: Mike Pethel

Producer: Denise Brown

Audio: On Music and Sound

Composer: Chris Winston

Sound Design: On Music and Sound

Composer: Chris Winston

Published: May 2015

the community: Corona Extra 'Dear Summer'

Brand: Corona Extra

Title: Dear Summer

Agency: the community

Agency Website:

Chief Creative Officer: Jose Mollá, Joaquin Mollá

Creative Director: Rodrigo Butori

Art Director: Aaron Willard

Copywriter: Aaron Zimroth, Matias Blazevic, Ibon Iraola

Additional Credits: VP of Integrated Production: Laurie Malaga

Senior Producer: Julio Rangel

Account Director: Maryanne Dammrich

Account Associate: Daniel Gergely

Account Executive(s): Sophia Gonzalez

Account Coordinator: Erika Rivera

Marketing: Jim Sabia, Chief Marketing Officer, Constellation Brands

Marketing: John Alvarado, VP, Brand Marketing, Constellation Brands

Marketing: Alicia May, Brand Manager, Constellation Brands

Production Company: Partizan

Director: John Dolan

Director of Photography: Alex Lamarque

Executive Producer: Sheila Stepanek

Head of Production: Jennifer Gee

Producer: John Benet

Offline Editing House: Beast Editorial

Online Post House: Vapor Post

Editor: Rob Watzke

Assistant Editor: Evelina Gokinayeva

Producer: Mary Stasilli

Music House: Circle of Sound

Composer: Circle of Sound

Producer: Guillermo De La Barreda

Color Correction/VFX: Vapor Post

Audio Mix: Elastik Music

Producer: Luli De Oto

Mixer: Gustavo Briceno

Published: June 2015

Coolhaus: 2015 Handcrafted Pint Line

Brand: Coolhaus

Title: 2015 Hand-crafted Pint Line

Agency: Coolhaus (In-house)

Agency website:

Creative Director: Natasha Case

Art Director: Natasha Case

Copywriter: Natasha Case

Illustrator: Natasha Case

Photographer: The Dieline

President: Dan Fishman

Published: March 2015

Short rationale: We looked to elevate our pint design by using a bold, clear font that would communicate the uniqueness of the ingredients and flavor names (we are architecturally-inspired, so have punny names). We also added graphic images of some of the key ingredients. We also love colors that pop! Hence the purple, cyan, yellow, orange and grass green bold choices. Last, we always look for an industrial, clean, but super fun look. We felt this re-design achieved all of those objectives.

BBDO New York: FedEx 'Solutions that Matter'

Brand: FedEx

Title: Solutions that Matter

Agency: BBDO New York

Agency Website:

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Gianfranco Arena

Executive Creative Director: Peter Kain

Creative Director/AD: Eli Terry (Hotshots and Bed & Breakfast)

Creative Director/CW: Jessica Coulter (Hotshots and Bed & Breakfast)

Associate Creative Director/AD: Justin Bilicki (Family Business & Open Floor Plan)

Associate Creative Director/CW: Matt Herr (Family Business & Open Floor Plan)

Additional Credits:Group Executive Producer: Amy Wertheimer

Executive Producer: Tricia Lentini

Group Planning Director: Sangeet Pillai

Managing Director: Kirsten Flanik

Senior Account Director: Kathryn Brown

Account Director: Amanda Cruz

Account Manager: Joshua Mesquita

Account Executive: Trent Lyle

Production Company: MJZ

Director: Tom Kuntz

Executive Producer: Scott Howard

Line Producer: Emily Skinner

Director of Photography: Jo Williams

Edit House: Mack Cut

Editor: Ian Mackenzie

Assistant Editor: Mike Leuis

Executive Producer: Sasha Hirschfeld

Visual Effects House: Schmigital

Sound Mixer: Philip Loeb/Heard City

Casting: Francene Selkirk

Published: June 2015

Firmalt: Davana Design & Packaging

Brand: Davana

Title: Design & Packaging

Agency: Firmalt

Agency Website:

Creative Director: Manuel Llaguno

Art Director: Déborah G. Neaves

Photographer: Rafaella Tafich

Additional Credits: Retoucher: Alan Betancourt

Published: May 2015

Short Rationale: The branding concept explores the idea of a gift laboratory, playing with formulas and elements that depict a scientific approach to happiness. The brand is wrapped around mixtures of fun and experiments that portray a happiness factory where gifts are carefully packed. The logotype takes on the two dimensional drawing of a three dimensional box. The logo variations were developed as different characters to bring the brand to life.

The use of typography throughout the applications supports the experimental spirit of the brand. Phrases around the packaging show precision and symbols resembling chemistry formulas. These elements are combined with smiley faces composed of keyboard symbols, resulting in a playful laboratory aesthetic.

Traditional blue and pink colors were chosen as Davana’s color palette, to make reference to the fact that the brand has both men and women gift boxes. Red and light green were added as contrasting colors, and are used throughout the brand’s collateral. The color palette is bright and colorful, communicating the joy and happiness of receiving a gift.

KBS+: Beautyrest 'Look Out World'

Beautyrest "Bullhorn" Online Anthem from kbs+ New York on Vimeo.

Beautyrest "Bullhorn" :30 from kbs+ New York on Vimeo.

Beautyrest "Champagne" :30 from kbs+ New York on Vimeo.

Beautyrest "League of Super Heroes" :60 from kbs+ New York on Vimeo.

Brand: Beautyrest

Title: Look Out World

Agency: KBS+ (kirshenbaum bond senecal + partners)

Agency Website:

Chief Creative Officers: Dan Kelleher and Jonathan Mackler

Copywriter/Art Director: Rick Ardito

Copywriter/Art Director: Jim LeMaitre

Additional Credits: Head of Production: Jenny Read

Agency Producer: Daniel Roversi

Business Manager: Andrea Fagan

Chief Strategy Officer and Co-President: Jonah Bloom

Planner/Strategist: Holly Williams

President, Global: Bill Grogan

Account Director: Hollie Doran

Account Director: Doug Christian

Account Executive: Marco Muñoz

Production Co: HUNGRY MAN

Director: Hank Perlman

Director of Photography (DOP): John Lindley

Executive Producer / Managing Director: Kevin Byrne

Line Producer: Caleb Dewart

Editorial: Cosmo Street

Editor: Tom Scherma

Assistant Editor: Dave Otte

Executive Producer: Maura Woodward

Producer: Anne Lai

Finishing/VFX: The Mill

Executive Producer: Zu Al-Kadiri

Sr. Producer: Carl Walters

Sr. Producer: Rachael Trillo

Production Coordinator: Tarun Charaipotra

VFX Lead / Flame Artist: Keith Sullivan

VFX Shoot Supervisor: Keith Sullivan

VFX 2D Artist/ Flame Artist: Dae Yoon Kang

VFX 2D Artist/ Flame Artist: Emily Bloom

End Card Creative Director: Nicholas Vogel

Music / Sound Design: JSM (“Bullhorn” online video)

Creative Director / CEO: Joel Simon

Audio Mix: Sound Lounge

Audio Mixer: Tom Jucarone

Color: The Mill

Colorist: Fergus McCall / Aline Sinquin

Published: May 2015

Del Campo Saatchi & Saatchi: Tide 'When a stain becomes more important'

Brand: Tide

Titles: Conferences, Theater, Golf, & Talks

Agency: Del Campo Saatchi & Saatchi.

Agency Website:

Executive Creative Director: Juan Pablo Lufrano, Rafael Santamarina, Ariel Serkin

Creative Director: Ammiel Fazzari, Matías Eusebi

Copywriter: Italo Canepa

Art Director: Javier Pizarro

Head of Art: Mariano Espagnol

Senior Art: Fernando Lanuza

Additional Credits: Agency Chief Producer: Leandro Puch

Regional Account Director: Diego Feldman

Production Company: Brite

Photographer: Martín Sigal

Executive Producer: Guillermo Iriarte

Digital Retouches: Diego Esperoni

Published: April 2015

Saint Bernadine Mission Communicatons Inc. & Blended Agency: Lighthouse Brewing Co. 'Explorer Series' Rebrand

Brand: Lighthouse Brewing Co.

Title: Explorer Series

Agency: Saint Bernadine Mission Communications Inc. & Blended Agency

Agency Website: /

Creative Director: David Walker, Andrew Samuel

Designer: Megan Lynch

Illustrator: Megan Lynch, Sami Christianson, Jocelyn Wong

Production Artist: Lisa Blackburn, Basia Wabik

Published: April 2015

Short Rationale: As part of an entire portfolio rebrand, St. Bernadine was asked to help create a new look for Lighthouse Brewing Co.’s “Explorer Series” family of craft beers. Lighthouse Brewing’s Explorer Series is a family of craft beers brewed for those looking for a little more in their beers; more hop, more malt, more character. This inspired a design system that was created to reflect the layers and complexity of the beers, while still honouring the hand crafted nature of the brews and remaining true to the brand’s nautical positioning. For launch, the family included Shipwreck IPA, Tasman Pale Ale, and Seaport Vanilla Stout.

W+K Portland: KFC 'Bucket in My Hand', 'Pool', 'Baseball' & 'See What I'm Talkin' About'

Brand: Kentucky Fried Chicken

Titles: Bucket in My Hand, Pool, Baseball, & See What I'm Talkin' About

Agency: W+K Portland

Agency Website:

Creative Directors: Karl Liberman, Eric Baldwin

Copywriter: Matt Mulvey

Art Director: Lawrence Melilli

Additional Credits: Producer: Hayley Goggin

Production Assistant: Nicole Kaptur

Interactive Strategy: Mike Davidson, Theresa Lai

Social Strategy: Matt Hisamoto

Strategic Planning: Britton Taylor, Lizzie Hanner

Media/Comms Planning: Alex Barwick

Account Team: Jess Monsey, Ken Smith, Jesse Johnson, Kristin Postill, Alexina Shaber

Business Affaires: Karen Crossley

Project Management: Chenney Gruber

Executive Creative Directors: Joe Staples / Mark Fitzloff

Head of Production: Ben Grylewicz

Production Company: Imperial Woodpecker

Director: Stacy Wall

Executive Producer: Doug Halbert

Line Producer: Andrew Travelstead

Director of Photography: Tim Hudson

Editorial Company: Joint Editorial

Editor: Steve Sprinkel

Post Producer: Lauren Pullano

Post Executive Producer: Alex Thiesen

VFX Company: The Mill

Exec Producer, VFX: Sue Troyan

Sr. VFX Producer: Dan Roberts

Production Coordinator: Mary Hayden

VFX Supervisor: Phil Crowe

Lead Flame Artist: James Allen

2D Artists: Tim Davies, Jason Bergman, Steve Cokonis, Andy Dill, Kevin Flores, Gareth Parr, Tim Robbins, Lisa Ryan, Stefan Smith, Glyn Tebbutt

Matte Painters: Gillian George, Itai Muller, Lynn Yang

Executive Producer, Color: Thatcher Peterson

Color Producer: Antonio Hardy

Color Coordinator: Diane Valera

Colorist: David Ludlum

Music+Sound Company: Walker Music

Sound Designer: Walker Music on Bucket In My Hand :60/:30 ONLY

Song: Bucket In My Hand (re-record of Ivor Cutler ‘Donut in my hand’). All other spots, ‘Keep on the Sunny Side’ production performance from Mandolin Band on set day of shoot

Producer: Abbey Hickman + Sara Matarazzo

Mix Company: Lime Studios

Mixer: Sam Casas + Matt Miller

Producer: Susie Boyajan

Published: May 2015

Juku Design: Xocolatl 'Small Batch Chocolate'

Brand: Xocolatl

Title: Small Batch Chocolate

Agency: Juku Design

Agency Website:

Creative Director: Julia Kubica

Art Director: Julia Kubica

Copywriter: Elaine Read

Illustrator: Julia Kubica

Photographer: Steve Pomberg Photography

Published: October 2014

Short rationale: Xocolatl is a chocolate company based in Atlanta, GA. Xocolatl specializes in sourcing single-origin cacao beans to roast, hand-crack, winnow, stone-grind and wrap, producing a pure form of chocolate using only cacao and organic cane sugar; all within their micro-factory in the Krog Street Market, a new local retail and food stall haven in the historic Inman Park neighborhood.

The logo on the wrapper is decorated with shapes influenced by Aztec imagery (the birthplace of chocolate and inspiration for the name) in a playful, colorful and contemporary setting while emphasizing a sense of place by highlighting the "ATL" inherent in the brand name. The logo appears in the abbreviated form “XOATL” on the back to emphasize the chocolatiers love of their hometown, and in the center of the chocolate bar the logo is distilled into its essence of “XO” as a gift to give to somebody special.

Single-origin cacao bars are characterized by illustrations of the cacao tree to highlight the purity of the bean-to-bar process. Flavored bars highlight the pride in community and are illustrated with drawings depicting the neighborhood and style of housing characteristic of Atlanta. The patterned XOATL bar is just pure Atlanta love!

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