Scotch whisky brand Tamdhu has revealed a redesign website following the relaunch of the brand two years ago.
The mobile-responsive site was designed by branding and design consultancy Good, which also created the overall branding for Tamdhu at launch. The site aims to reflect the brand's Victorian style and includes information about Tamdhu's heritage and production, alongside product information and tasting notes.
A new Can-Dhu section has been added to the site where consumers can read stories about the Victorian founders of the whiskey, which began in 1890.
Stewart Steel, digital director at Good, said it approached the design with a modern whisky drinker in mind.
“We knew that consumers wanted the reassurance of heritage from a Scottish whisky brand – but also, for the site to give them a reason to engage in the here and now – hence the tasting notes, our use of video and the events section – to deliver a site that we hope is as well-balanced as Tamdhu itself.”
Bespoke photography for the site, taken at Glasgow’s Kelvingrove Café, aims to link the brand's history with modern bar and cocktail culture and also features extensive historical photography taken from Tamdhu's archives.
Additional content, including video, tasting profiles and cocktail suggestions will be added to the site in the coming weeks.