Amazon reportedly set to launch own food and household brand
Amazon has reportedly begun the process of creating its own food brand, having sought out trademark protection on a private label.
According to the Wall Street Journal (WSJ) the e-tail giant has sought the trademark protection for multiple household items - both perishable and non-perishable, including juice, milk, diapers, razors, pasta and cleaning products.
The sales would be very similar to grocery store-branded products, with Amazon products being sold beside name-brands.
These goods would be made available to Prime customers who pay a $99 yearly fee for their memberships.
It is still unclear how the goods will be priced, but it seems likely that they would be available with Amazon’s fresh grocery delivery service, which is already available in multiple larger US cities.
The news comes a day after Amazon revealed plans to start offering free one-day shipping to certain Prime members.