Digital Transformation

Screwfix nails down sponsorship of the England football team’s ITV coverage

By John McCarthy | Media editor



screwfix article

May 28, 2015 | 2 min read

Screwfix will sponsor all of team England’s football matches broadcast on ITV from June 2015 to UEFA Euro 2016.

The company will receive 140 seconds of sponsorship accreditation during each live game, and 80 seconds per highlight show, covering 12 live games and 12 highlight shows. The deal, negotiated by media agency MEC, will see creative conceived by LMC and produced by Wordley Production.

John Mewett, marketing director of Screwfix, added: “We’re delighted to be sponsoring ITV’s coverage of the England football team.

“We know that many of our customers are avid football fans and this will provide us with the right platform to be able to reach an even wider audience.”

The deal further strengthens Screwfix’s association with broadcast football coverage in the UK as the brand will also sponsor the Football League on Sky Sports next season.

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