US meat snack producer Jack Links, has enlisted Carat to handle the media planning and buying for its Peperami brand.
Following a competitive pitch, the agency will relaunch the brand across the UK, Germany, Belgium and Holland. After picking up Peperami from Unilever earlier this year, the firm is keen to get the snack’s iconic Animal character back on TV screens.
Bhavesh Patel, head of AV, media investment team, Carat, said: “We are thrilled to be involved in such a recognisable product as it goes through an exciting and important relaunch.”
Niko Stachos, EMEA marketing director at Jack Links, added: “Carat impressed us with their energy, enthusiasm and particularly the understanding of our brands, delivering some really innovative creative solutions.
“We are looking forward to working with them as we continue to grow the Peperami brand across Europe.”
The upcoming marketing push is to be supported by a wider marketing campaign, including promotions, website and social media channel launches and PR activation.