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Newcastle fails to implement sponsor Wonga’s rebrand on next season's kits

English Premiership football side Newcastle FC has suffered a kit gaffe, unveiling the old logo of sponsor Wonga on its new home kit.

Today, hours before Newcastle revealed the new kit on Twitter, Wonga unveiled a rebranded logo, after last month having to deny reports it was looking to drop the brand name and start with a fresh leaf after suffering a pre-tax loss of £37.3m in 2014.

As a result of the mix-up Newcastle’s shirts will carry the older branding of the company, next season, instead of the new logo (shown below).

A Wonga spokesperson told Chronicle Live that the rebrand had come too late for the football side to implement it on the thousands of shirts “due to the production schedule”.

The shirt will be available for sale on Thursday morning.

Earlier today (Tuesday 19 May), Wonga launched a new marketing campaign with the hope of reversing its fortunes and repairing its public image – focused on putting “lending responsibly and putting customer outcomes first”.

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