Branding Giffgaff

Giffgaff unveils digital noise-inspired brand identity


By Gillian West, Social media manager

May 14, 2015 | 2 min read

No contracts mobile network giffgaff has launched a new brand design after undergoing a full refresh with branding agency Echo Brand Design.

The update includes all visual assets, both digital and print, including a new triple SIM design which was inspired by a member idea.

Charlie Smith, giffgaff brand manager, commented: “giffgaff is constantly evolving, and will continue to at the same rate as mobile phone usage does, so we wanted to represent this movement with a digital noise that is never the same, constantly changing and moving.

“Our network is run by our members, so it’s important that we give them a brand that supports their efforts – the digital noise identity is designed to resonate with our target audience and be remembered.”

Echo creative director Maren Steffens added: “giffgaff challenged Echo with strategically uniting a strong set of brand values and creating a new unified brand identity. Rather than creating a singular solution, the new giffgaff branding has a range of personalities that can be deployed in appropriate brand situations. This duality keeps the brand lively, surprising and appealing to a young audience.”

The brand refresh began in late 2014 taking approximately six months to complete.

Branding Giffgaff

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