Social Media

Snapchat revamps Discover tab, allows users to annotate and snap branded content

By Nesh Pillay | Reporter

May 5, 2015 | 2 min read

Snapchat has revamped its Discover tab, allowing users to mark-up and send Discover snaps.

The Discover feature, which was first introduced last year to help monetize Snaps, allows users to gain access to polished content from creators and broadcasters including Comedy Central and the Food Network.

Snapchat hopes the feature will revive Discover, despite its 30 to 50 per cent decline in users since January.

Snapchat

If successful, the Discover messaging tab will now sneakily remind Snapchat users of the availability of branded content.

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