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WATCH ON DEMAND FROM 25 Jan 2021
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Daily Mail, Vice and CNN among media companies delivering content through Snapchat Discovery upon launch

The Daily Mail, Vice and CNN are among some of the first adopters in the media of Snapchat's newly launched Discover feature - which grants users a snapshot content every 24 hours.

Following its launch, Snapchat users will be able to browse fresh content on their Discover channels on a daily basis.

Initially prominent media companies such as the Daily Mail, Vice, the Discovery Channel, ESPN, CNN and Warner Music are on board with more set to follow. The Daily Mail in particular has dedicated a team of four to repurpose editorial content for the app.

A Snapchat spokesperson said: "Snapchat Discover is a new way to explore stories from different editorial teams. It’s the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first. This is not social media.

"Social media companies tell us what to read based on what’s most recent or most popular. We see it differently. We count on editors and artists, not clicks and shares, to determine what’s important.

It concluded: "Discover is different because it has been built for creatives. All too often, artists are forced to accommodate new technologies in order to distribute their work. This time we built the technology to serve the art: each edition includes full screen photos and videos, awesome long form layouts, and gorgeous advertising."

News of the feature's full capabilities first broke this morning (Tuesday 27 January), with brands now capable of sharing music and video content to the app’s prominently youthful userbase.

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