McCann New York has named Caprice Yu and Grant Smith executive creative directors.
Yu has a history working at BBH New York, Crispin Porter + Bogusky in Boulder, and 180 Amsterdam where she worked on campaigns for Google, Adidas, Axe and Microsoft. Most recently, she freelanced for McCann.
Smith spent the last 10 years at BBDO New York where he worked on campaigns for AT&T, FedEx, Guinness, and DirectTV. He also held a post at Cliff Freeman & Partners, where he worked on Fox Sports, Budget Rentals and Mike’s Hard Lemonade.
“We are truly excited to welcome Grant and Caprice,” said Eric Silver, chief creative officer of McCann North America. “They both have an amazing history of answering creative briefs in thoughtful and provocative ways."
Both Yu and Smith will commence their new posts immediately.
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