E.ON has extended Engine’s remit, appointing the agency to its integrated marketing account following a competitive pitch earlier this month.
Engine was appointed to E.ON’s digital account – which included social media, user-experience, CRM, creative and mobile activity – last year. Soon after the energy brand called a review in the hunt for a single agency to lead an integrated strategy.
EHS previously handled direct marketing while DLKW Lowe has worked with the brand since 2010 but didn't repitch for the account.
Moving forward, Engine will oversee all above and below-the-line activity.
The group’s creative agency WCRS and customer engagement agency Partners Andrews Aldridge will lead the account, working closely with other companies from within the Engine Group.
Anthony Ainsworth, E.ON’s B2B and marketing director, said the move marks a significant shift in the way it is responding to an increasingly fragmented media landscape.
“Having one agency that spans our above and below-the line activities allows us to take a truly holistic and channel-neutral approach to engaging with our customers,” he said.
“Engine stood out for us throughout this pitch process because they demonstrate a keen desire to help us improve the experience of our customers and offer a talented team of experts who can help us better integrate our activities across the whole marketing mix.
"This was a challenging brief and we believe that, by working with Engine, we can build on the significant improvements we’re already making for the benefit of our customers as we work to become their trusted energy partner.”
Engine will start work on E.ON’s through-the-line activities from May 2015.