Entertainment start-up Gravity Road has named former BBC marketing chief Ruairi Curran as its new head of planning.
Working with clients including Sainsbury’s, Bacardi Global, Cadbury and Bauer Media Curran joins fellow recent recruits following the recent appointment of MD Katie Lee and creative Partner, Pete Connolly.
During an eight year stint at the BBC Curran served as development producer at Blue Peter and head of marketing for the World Service and World News TV brands.
Gravity Road co-founder Mark Boyd said: “As the market continues to change and more brands are behaving like publishers, Ruairi’s combination of brand planning and content creation skills means he is well placed to help our clients develop world class work in this area. The fact he has developed these skills at, arguably, one of the best broadcaster brands out there, means he’s a great hire for us.
Curran added: “I am delighted to be joining Gravity Road. The agency has something special going on and I am made-up that the guys have asked me to come on board – I’m looking forward to playing as big a part as I can.”