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Dove partners with JDO for worldwide haircare launch

Dove has continued its partnership with JDO Brand Design & Innovation following up the launch of the ‘Dove Advanced Hair Series’ in the US and UK last year with a new product extension to the core portfolio range.

The new sub range in the portfolio features a rich bronze colour to reflect the brand’s nourishing properties with a range icon – an oil droplet encapsulated in a defined curl – developed by JDO to represent the range’s active ingredients.

Dove global brand manager, Pragati Ruia, said the launch forms part of Dove’s mission to “change the way that women and girls feel about their curly hair.”

Ray Smith, creative director at JDO, added: “The new Dove Quench range has to work with and stand out amongst the other Dove Advanced Hair Series tier of products as well as having its own personality. The rich metallic bronze is a metaphor for the rich, dark curls that the products enhance and is used throughout the range and on all formats.”

The range consists of shampoo, conditioner, an intense restoration mask and a supreme crème serum.

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