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Reverberate: US media and marketing news you need to know – Apple dismisses future online launches, Lyft & Uber could host ad screens & Tumblr offers 'Sponsored Day' ad


By John McCarthy | Media editor

April 16, 2015 | 3 min read

Morning all, here’s a glimpse at all the media and marketing news you should know.

1. Apple retail chief Angela Ahrendts has admitted that the Apple Watch launch didn't quite go as planned. Business Insider quotes an internal memo from the company as saying: "Are we going to launch every product this way from now on? No. We all love those blockbuster Apple product launch days and there will be many more to come."

2. Viewswagen is reaching out to Lyft, Uber and Sidecar drivers to install ad screens in their motors, according to Adweek. The touch-screens could reportedly earn drivers as much as an additional $3 an hour.

3. WPP has picked up mobile ad and measurement company Medialets, reports the Wall Street Journal. The acquisition is the latest of tech investments from the company WPP.

4. Dennis Quaid's viral video freak-out was a viral stunt, according to Adweek. The clip hit Reddit on Monday and was created to promote Quaid's new project 'Crackle'.

5. Snapchat has been trying to snap up Uber developers with the clever use of a GPS targeted ad, reports Forbes. A message geographically restricted on Snapchat to Uber HQ in San Francisco reads: “This place driving you mad?”

6. Adweek reports that Tumblr has launched a new digital ad which sits at the top of viewer dashboards. The feature called 'Sponsored Day' enables brands and advertisers to dominate the social network's feed.

7. Visa has underwent a global media review for the first time in seven years, according to AdAge. Visa spent $128m on domestic measured media in 2013, underling the value of the brief.

8. Unilever announced a sales increase of 12 per cent in the first three months of 2015. The Wall Street Journal reports that the strong US dollar helped propel sales on the back of the weakened euro.

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