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Budgens enlists Über for online summer campaign creative


By John McCarthy, Opinion editor

April 16, 2015 | 2 min read

Budgens has selected creative agency Über to produce its latest in-store and online marketing campaign, underlining the chain’s commitment to selling quality local produce at affordable prices.

The British supermarket and greengrocer will have its first round of creative from Über in May, following the agency picking up the brief in a competitive three-way pitch.

The agency will be tasked with creating the in-store point of sale and signage, to promotional leaflets, press and digital banners for the summer campaign, bringing to the fore its decade of experience working with Booths, Iceland, and Netto.

Susan Wilkinson, head of brand and communications at Budgens, said: “We are delighted to announce that we will be working with Über on a new look and feel for our in-store communications and branding starting with summer 2015.”

“We were really impressed by Über’s creativity in response to the brief. It was unique and unlike anything else we’ve seen.

She concluded: “We are very confident that the route we have chosen to move forward with will not only drive brand awareness for new customers, but also help to reinvigorate, reengage and excite new shoppers as we move into the summer season.”

Greg Mathews, Über client services director, added: “We are very pleased to announce that we will be working with Budgens on the creative route for the brand’s seasonal campaigns.

“Summer is a key trading period for food retailers, and an important time for Budgens to shout about its fresh produce and locally sourced food. Our proposed creative aims to encourage shoppers to really taste summer by taking advantage of great offers at their local Budgens retailer.”

The news follows St Luke's appointment to Budgens advertising account last week.

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