Grocery retailer Budgens, part of the Musgrave Group, has appointed St Luke’s to handle its advertising account.
Following a pitch handled by ISBA, work on the account will begin immediately, with St Luke’s creating a campaign for TV and social communicating the brand’s positioning.
Anna Burleigh, marketing director at Budgens, said St Luke’s impressed with its “understanding of our business and with the kind of cut-through creativity that’s right for our new promise.”
“We’re looking forward to seeing how they bring our new proposition to life with this new campaign,” she added.
Neil Henderson, chief executive officer at St Luke’s, commented: “Budgens has a game-changing proposition that deserves a standout campaign and we are delighted to have been chosen to deliver it.”
There are 170 Budgens stores across the UK working with thousands of smaller suppliers and local food heroes alongside trusted brands.