Amazon has opened its ‘Home Services’ initiative offering consumers access to local tradesmen and professionals across the US.
The e-commerce giant has extended its product base to include the facilitation of over 700 professional services including tradesmen, tutors and repairmen directly from the site.
From today (Monday 29 March), US consumers will be able to order services in the home improvement, lawn and garden, auto, computer and electronics and academic and tutorage categories.
During the initial stages of the scheme, the firm looks to saturate Seattle, San Francisco, Los Angeles and New York with “high coverage," Peter Faricy, vice-president of Amazon marketplace told Reuters.
Faricy added: “Third party estimates show that customers spend four times more on services each year than they do on physical products.
“So for us the opportunity is very big.”
The move will see the firm combat Yelp and Craiglist which are already known for connecting users with home services.
Sweetening the deal for new customers, those who purchase a service valued at over $99 before 13 April 2015 from the firm, will receive a $20 Amazon gift card.