Brand Vine Chart: New entries from the White House, Marmite & The Drum

Welcome to The Drum's Brand Vine chart, powered by Burst, the short-form social video specialists.

The chart is ranked on the number of loops generated by brands on the video sharing service each week.

A video of Vice President Joe Biden claiming he does a million arm curls each day earned the White House first place this week.

Footage of Obama's right-hand man undertaking some impressive multitasking as he simultaneously chatted on the phone and perfected his exercise technique, boosted the Washington channel's loop count by 191 per cent.

Love it or hate it Marmite swooped into second place with a loop increase of 36 per cent thanks to a clip celebrating the lunar eclipse using cleverly placed slices of toast covered in the British spread.

And The Drum came in at number four, with a special Vine documenting its Digital Dungeon event at Advertising Week Europe – hosted on The Drum's very own bus by editor Stephen Lepitak.

The Room 101-style event seen top marketing professionals compete against each other to banish their pet hates from the pages of The Drum forever more and brought the publication's total loop count up to 13,646.

ITV, Rolling Stone and the Cricket World Cup also made it into the chart this week.

Vine Chart

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