The Drum hitches a ride as it runs London Bus with free to attend panel sessions during Advertising Week Europe

The Drum is to run an open top London bus during Advertising Week Europe next week as a side venue for the four-day event.

The bus will include a number of panel sessions and events for the industry to attend for free, where they will hear different viewpoints and be able to participate in events on Monday, Tuesday and Thursday outside of the Advertising Week Europe main venue, Bafta.

The bus will pick up and drop off registered delegates at various stages of each day, with Robin Wight, Engine co-founder set to be the guest interviewee in the latest Creative Jukebox where he will discuss his career and choose some of his most inspiring music.

Panel sessions will include Just Eat’s Mat Braddy, Brothers & Sisters chief executive Matthew Charlton and Carat’s Jerry Daykin all choosing their main online gripes in the latest installment of The Drum Dungeon, where they will compete to ban their peeves from the pages of the magazine forever.

Another panel session will see marketers discuss the marketing of the upcoming UK election so far and predict what is yet to come, while a Balloon/Bus Debate will see the audience vote off participants after each round as it travels London, with only the winner making it back to the pick up venue. They will debate which marketing discipline; PR, Media, Design, Advertising, Digital or Direct Marketing, will be the most important in the future.

As kind hearted individuals, attendees to Advertising Week can also book themselves a free lift on the bus to the opening party, while a panel session featuring PR luminaries will discuss the often talked about but never openly analysed skills of running communications for marketing services agencies.

The future of advertising agencies will also be considered in another panel discussion taking place on Tuesday,

All of the events must be registered in advance to attend, but are free to do so.

The Drum Bus will be touring the streets of London from Monday 23 March, across from Bafta. The full programme can be viewed here.

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