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Reverberate: Media and marketing news you need to know today – Facebook in talks with NY times, Google launches data-driven TV ads & first FCC lawsuits filed


By Rebecca Stewart, Trends Editor

March 24, 2015 | 5 min read

Morning all, here’s a glimpse at all the media and marketing news you should know today.

Reverberate: Media and marketing news you need to know today

1. Facebook is in talks with several publishers, including The New York Times, BuzzFeed, and National Geographic to publish their content directly to the platform, reports Business Insider. Details of how the new format would look and function are sparse, but the main draw is that publishers' content would load quicker for users inside Facebook's platform.

2. Google is to bring its data-driven advertising approach to TV, notes the Wall Street Journal. Starting in Kansas City,the company is launching a small trial of local TV ads with subscribers of its fiber Internet and video service. Spots can be matched based on geography, the type of program being shown, and viewing history.

3. The first lawsuits against the Federal Communications Commission’s (FCC) new net neutrality rules have been filed by a telecom group and a Texas-based broadband provider, according to the Washington Post. USTelecom – a network that includes some of the nation's largest Internet providers – filed suit in Washington, while Alamo Broadband sued the Federal Communications Commission in New Orleans.

4. Twitter is rolling out an anti-abuse feature that will allow verified users to only see 'high quality' tweets, says TechCrunch. The 'quality filter' comprises a switch that will weed out abusive messages and other troublesome notifications.

5. Salesforce is set to trigger ads based on CRM data, writes AdAge. The cloud company is tying its customer relationship management tool to Facebook and Twitter ad platforms in an effort to trigger ads based on consumers' interactions with marketers.

6. Sources close to Slack have said that the workplace instant messaging software firm is in talks with investors to raise financing at a valuation of more than $2bn, notes Bloomberg. The funding round hasn’t yet closed, and the size and terms of the deal may change. The startup raised $120m in a round of financing back in October.

7. Pinterest has shocked the startup world by making a deal with its employees to remove a tax liability should they wish to depart. Fortune has learned that Pinterest told workers that if they have been with the company for at least two years and choose to move on (or are terminated) they now can hold onto their vested stock options for up to seven years post-departure without exercising them.

8. McDonald's has launched its 'Moments of Joy' campaign in 24 cities across 24 countries in it's biggest global push since those famous 'I'm Lovin' It' spots. The fast food chain hopes to drive the its connection with young people worldwide with the ambitious initiative according to AdAge.

9. And Instagram has taken a page out Facebook’s playbook and launched a standalone app that allows users to create colleges from their favorite pictures, says Time. Layout is to launch on Monday and comes after the Facebook-owned company realized that over 60 million users were turning to other companies’ software to create collages.

Stay in the media and marketing news loop at, and for a look at yesterday's round-up hit this link.

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