Read our new manifesto
22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

How newspapers covered George Osborne's budget – draped in hotpants, shaking it like Kim Kardashian and shining on the Teletubbies

Chancellor George Osborne announced the 2015 budget on Wednesday, lowering the duty on beer, cider, Scotch whisky and spirits and also promising support for the UK tech industry.

In the aftermath of the final budget before the 2015 election, Osborne was splashed across the front pages of Britain's major newspapers – often in a creative fashion.

Below are some of the most amusing (and confounding) efforts from the UK press.

The Sun

The Daily Mail

The Scottish Sun

Daily Mirror

The National

The Guardian

The Independent

Hit the link to see how brands including Diagio and Pernot Ricard reacted to the budget.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis