David Beckham, former soccer star, has been featured in a campaign, by AR New York, for Sand’s resorts, and its Asian partners.
The campaign series aims to show the parallels between Beckham’s brand, and the luxuries of the Sandal’s brand.
“The campaign idea ‘Never Settle’ means never having to compromise and always seeking the unparalleled; from amenities and experiences to the choices we make in the ways we live,” said AR creative director Paul Eustace.
Each advertisement (see above) features Beckham as he experiences the “opulent world” of the resorts – with everything from gondola rides to high-end shopping.
The commercials were created by Anthony Mandler whose creative work has been featured in spots for Nike, Hugo Boss, and Cadillac.