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Streaming services including Hulu and Amazon are competing for Seinfeld rights

Sony Pictures Television is in talks to sell re-runs of the hugely popular NBC sitcom “Seinfeld” to an online video service, reported the Wall Street Journal.

Hulu, Amazon, and Yahoo are all among the contenders, with the Journal reporting that each episode could cost more than $500,000.

This is the latest step by online video providers to appeal to "cord-cutters," younger people who inceasingly prefer on-demand video platforms as opposed to cable.

A person familiar with the matter told the Journal that Netflix is passing on the show.

During the show’s nine-year run from 1989-1998, 180 episodes were produced.

Cable channel TBS and local TV stations have been playing re-runs of “Seinfeld” for many years.

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