Argos commences customisable 3D printed jewellery trial

UK retailer Argos has launched a customisable 3D printing pilot scheme which will see consumers design their own jewellery items online.

From a newly launched Argos microsite, consumers will be able to customise a range of 10 items including bangles, pendants, rings, cufflinks and earrings. The items will be delivered within three weeks and will retail between £50 to £550.

Neil Tinegate, head of digital innovation at Argos, said: “There has been a lot of excitement about 3D printing and we are just beginning to explore the mainstream application of these techniques.

“We are excited by the potential for our customers to get creative in developing their own bespoke products. We are starting with jewellery, but see applications for lighting, homewares and other areas in the future.”

Lisa Harouni, chief executive of Digital Forming, the company which designed the new website, added: “Argos is leading the way with this project and we are proud to be working with them to bring new 3D printed bespoke products to consumers.

“We have used revolutionary manufacturing processes to power this website and we are excited by the potential to engage customers in a new way – by inviting them into the design process of their products.”

This move comes during a period of mass redevelopment for the retailer which in January revealed plans to open ten digital stores in participating Sainsbury’s outlets across the UK.

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