Argos to open digital outlets in 10 Sainsbury's supermarkets

Argos has announced it will open 10 digital stores in Sainsbury’s supermarkets to extend its out-reach across the country.

A mock-up of what the digital store will look like

The agreement gives Sainsbury’s customers access to new format Argos digital hubs where they can buy over 20,000 non-grocery products in store via tablets, or reserve online for easy collection within 48 hours. A further forty thousand products will be available for home delivery.

The Argos digital stores will range from 1,000 to over 5,000 square feet in size.

Mike Coupe, chief executive of Sainsbury’s, said: “These 10 Argos stores will complement our supermarket, giving customers the opportunity to shop for an extended range of non-food items.

“They will bring something new and different to our customers, and fit well with our strategy of making our supermarkets more convenient, as well as looking at carefully selected partners, we continue to roll out our ranges of own brand clothing and general merchandise in our supermarkets to give customers even more choice and value.”

John Walden, chief executive of Home Retail Group, added: “Our new distribution model allows us to provide customers in any Argos location with a choice of around 20,000 lines within hours, regardless of the size or stocking capacity of the store.

“This strategic capability has opened up options for a variety of new Argos stores and formats, and the possibility that we can now cost-effectively reach more customers and neighbourhoods with an Argos presence.”

Last April, Argos head John Walden, outlined his vision of repositioning the retailer with digital initiatives.

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