Apple Watch sees 42% negative response on Twitter with battery life and price being the main grievances
In the 24 hours since the launch of the Apple Watch on 9 March, Hotwire’s social media analysis picked up 981,021 mentions of the device using the terms Apple Watch, #AppleWatch, and #AppleWatchEvent.
Of these mentions, a massive 42 per cent were found to contain negative sentiment towards the devices – 58 per cent was however positive. The hashtag #applewatch was run in the above period 297,660 times, with #applewatchevent garnering 42,078 uses.
Consumers were impressed by the health app and the conversion of well-known apps to the platform whereas the most notable complaints were about how expensive the items were and how poor the battery life would be on the smartwatch.
Mark Ellerington, creative director at Hotwire sister agency, CorporateEdge, said: “It’s worth noting that the social negativity seems to be centred on the product itself (expense and battery life) and Apple will need to win consumers over through a focus on wider connected experience that the Watch can bring.
“Certainly, Apple has delivered a visually attractive product which will no doubt deliver the quality we all expect from the company, but it will have to answer to the demands of an increasingly tech-savvy user base who want more from gadgets these days.”
“It will have to blend seamlessly with daily life to draw people away from their iPhones and part with their cash.”
Earlier today, a plethora of mobile experts gave The Drum their take on Apple’s make or break entry into the wearable market.