Marks & Spencer showcases its flower offering in full bloom for Mother's Day TV spot

Marks & Spencer unveiled the latest iteration of its ‘Adventures In’ campaign, this time focusing on its fresh flowers offering.

Created by RKCR\Y&R, the advert features roses, orchids and ranunculus, showcasing the retailer’s range of expertly chosen, fresh flowers in time for Mother’s Day (Sunday 15 March).

Nathan Ansell, head of brand and marketing: Food, Plan A, M&S Energy, said: “We’re really excited to take the Adventures campaign to the next level showcasing our beautiful bouquets for the first time on TV this Mother’s Day.

“The stunning creative really highlights the quality of our flowers and we’re confident of record breaking sales as a result.”

The advert will run on national TV from Tuesday 10 March.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.