German Fanta ad pulled for glazing over the war calling for a return to the ‘Good Old Times’ under the Nazis

A German ad from Coca-Cola detailing the conception of Fanta during WWII to celebrate the soft drink’s 75th anniversary has been pulled after the slot called for a return to the "good old times”.

Fanta was conceived in 1941 as Germans could not get Coke with the ad heralding back to the days of the drink’s creation – which just so happened to be when the nation was under Nazi control.

The slot has been pulled by Coca-Cola, after it fell into the old ‘Don’t mention the War’ trap, with its call for to return to Fanta's roots hitting a sour note for many viewers.

A Coca-Cola representative told the Daily Express that the video was designed to "evoke positive childhood memories".

Adding: “Fanta was invented in Germany during the Second World War but the 75-year-old brand had no association with Hitler or the Nazi Party.”

Fanta was created in Germany in the absence of Coca-Cola, which could not be produced due to a shortage of syrup during the war.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.