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How brands rose to the occasion on social media after the Madonna Brit Awards tumble


By John McCarthy, Opinion editor

February 27, 2015 | 5 min read

Following Madonna's Brit Awards cape malfunction, which was widely mocked by the general public in a series of photoshop mock-ups, some well-known brands took the time to take a swipe at the pop princess' expense.

Although during the show, Kanye West topped Twitter engagement, Google stated that in the subsequent days Madonna stole the show at the Brit Awards, receiving the most searches with her fabulous tumble.

Following is the rest of the brand Twitter chatter.



Heart FM

Paddy Power

The Professional Darts Association

Sport presenter Gabby Logan displayed just how dangerous cape-wear can be

Leo Burnet London took a somewhat more cynical approach to the mockery

Aberdeen council offered advice

Aberdeen's Union Square shopping centre did the same

Pineapple Dance Studios presenter Louie Spence commented on the dark fate facing the cape-tugging dancer

And finally, fashion brand Missguided got in on the action

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