Styloko.com has appointed Suruchi Bhargava, entrepreneur and co-founder of designer dress hire website Wish Want Wear, as head of global marketing with immediate effect.
Bhargava will oversee Styloko.com's marketing output and will play a key role in the future of the shopping discovery website as it aims to further personalise online purchasing for women.
Commenting on the move Styloko.com's cheif executive Shannon Edwards said: "I can’t think of anyone better than Suruchi to spearhead and develop our global marketing strategies and open up new relationships with potential retail partners.
"She has abundant experience in driving brands forward using innovative and targeted tactics so we’re thrilled to have someone of her caliber come on board."
As former co-founder of Wish Want Wear Bhargava oversaw the inception and development of the site, and turned it into the UK’s leading dress hire company in just three years.
She also devised several successful marketing campaigns which included high profile commercial and PR partnerships with BAFTA, ITV and celebrity stylist Gok Wan.