Krispy Kreme has issued an apology after it ran a promotion featuring the unfortunately named 'Krispy Kreme Klub Wednesdays' on Facebook.
The post, which announced ‘KKK Wednesday’, a half-term activity day for kids in Hull, quickly came under fire for its accidental association with the Ku Klux Klan white supremacy group.
The doughnut giant also juxtaposed KKK Wednesday with ‘Colouring Tuesday’ and ‘Face painting Thursday’, further fanning Facebook outrage.
Krispy Kreme quickly removed the promotion which read “Why not come and join us in our Hull store during the half term holiday with the children, for our fun activities” after the gaffe came to its attention early on Tuesday.
A Krispy Kreme spokesperson, said: “Krispy Kreme apologises unreservedly for the inappropriate name of a customer promotion at one of our stores.
“This promotion was never intended to cause offence. All material has been withdrawn and an internal investigation is currently underway.”
Last September Kripsy Kreme launched the more PC-named 'Double Hundred Dozen' competition offering entrants the chance to win a box of 2,400 doughnuts.