Krispy Kreme Creative News

Krispy Kreme's 'Double Hundred Dozen' competition sees box of 2,400 doughnuts up for grabs


By John McCarthy | Opinion editor

September 17, 2014 | 3 min read

Krispy Kreme will celebrate the launch of its new ‘Occasions’ big order range by awarding one lucky social media user the UK’s biggest ever box of doughnuts, in its latest competition.

Eight staff members laboured to create the required doughtnuts

The giant box of 2,400 original glazed doughnuts is over three and half metres long and was packed by a team of eight staff at the Enfield Hotlight store in London.

The Double Hundred Dozen is Krispy Kreme UK’s biggest ever box of doughnuts, coming in at just under a meter tall on its side.

The campaign was initiated to raise awareness of the doughnut firm’s new Occasions offerings, which will allow customers to place big orders for events including weddings and corporate presentations. Furthermore, the doughy-treats can be personalised for consumers specifically for each event.

Judith Denby, chief marketing officer at Krispy Kreme UK, said: "Whether you need a pick-me-up for your staff, catering for an event or even a wedding cake tower, Krispy Kreme offer the ideal solution to mark every occasion.

“We thought the Double Hundred Dozen was the perfect way to get fans of Krispy Kreme excited and show we are now available for big occasions."

Krispy Kreme will be giving away the gargantuan Double Hundred Dozen box to a business which tweets the firm's Twitter account, ‘@krispykremeUK’, with the news of their upcoming ‘#BigOccasion’, also including their ‘#officename’.

The company which sees the greatest volume of retweets will be delivered the 2,400 delicious doughnuts - for free.

Earlier this year, the doughnut firm appointed VML as a global digital agency partner to develop marketing and communications campaigns and content across new and existing digital, social, and interactive media channels.

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