DLKW Lowe and BJL embark on content creation arms

Agencies DLKW Lowe and BJL have both entered the content creation business, launching digital content production company Make, and social content divison The Social Studio, respectively.

Make will create online film content, broadcast TV spots, animatics, motion graphics and promotional videos working across clients of the Lowe group in London - DLKW Lowe, activation agency Lowe Open and digital agency Lowe Profero. The studio will also seek to work with independent brands as it grows.

led by Isaac Bell, who joined DLKW Lowe in July 2013 from DDB London, Make most recently created and produced the latest British Heart Foundation TV spot Conditions alongside five additional pieces of online film content as part of the integrated Wear it. Beat it. campaign.

Meanwhile BJL has launched The Social Studio devised with quic-turnaround social media campaigns in mind.

The goal will be to provide BJL clients with increased potential to capitalise on real-time engagement opportunities with particular emphasis on social media.

Paul Bentley, Director, BJL, who will over see The Social Studios commented: “BJL has always been about stand-out creative and powerful storytelling. The pace of technological change and continually-evolving consumer behaviour provides more opportunities than ever for us to help our clients connect with their target audiences.

"Blending strategic planning, PR, creative and technology, with in-house content editors and talented photographers, The Social Studio represents a compelling proposition for our current and prospective clients.”

ASDA is one of the first clients to use The Social Studios, and the division has created a Pancake Day Vine campaign for the supermarket chain.

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