Super Bowl ads 95% sold out with NBC sales head claiming they are worth double the $4.4m asking price
NBC Sports, the host of the XLIX Super Bowl, has announced that it has sold 95 per cent of the ad slots for the once-a-year game.
Super Bowl 2009
Seth Winter, executive vice president of sales and sales marketing at NBC Universal Sports Group, claimed there was just a “handful” of units left to shift and that the broadcaster was ahead of schedule.
The much-anticipated game, which will kick off 1 February, will see 30 second slots go for as much as $4.4m.
Winter claimed that the slots may seem expensive but the extensive consumer exposure makes the slot a “steal”. Instead, Winter stated that a Super Bowl ad is worth “$10m” due to circumstantial social media and PR reach.
Fifteen advertisers announced to be on board so far with car brands Mercedes-Benz, Nissan and Toyota signed up.
Earlier this week, Doritos released a list of ten ads fighting the fill the firm’s two slots at the Super Bowl in the PepsiCo firm's “Crash the Super Bowl” competition.