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Agencies 4 Growth Festival Logo

Doritos considers 10 fan ads to air during hallowed Super Bowl slot

Doritos has unveiled its final ten consumer created adverts as part of its annual "Crash the Super Bowl" contest.

The campaign, which is running for its ninth consecutive year, will see two of the most popular ads, as selected by the viewing public, aired during Super Bowl 2015.

This year, four of the ten finalists are located outside the US with entries from Australia, Canada, and the UK making the final cut - whittled down from a massive 4,900 submissions.

Below are the ten entries. Viewers are encouraged to vote for their favourite submissions on the Doritos website.

"Doritos Angler" by James Bedford, UK

"Baby's First Word" by Travis Braun, USA

"Selfish Sneezers" by Devon Ferguson, Canada

"The Lemonade Stand" by David Horowitz, USA

"Trouble in the Back Seat" by Jason Johnson, USA

"Mis-Spelling Bee" by Brian Kleinschmidt, USA

"What Could Go Wrong?" by Alex Pepper, USA

"Doritos Manchild" by Armand de Saint-Salvy, Australia

"When Pigs Fly" by Graham Talbot, Canada

"Middle Seat" by Scott Zabielski, USA

Actress Elizabeth Banks, who is on the Doritos judging panel, said: "It has been an incredible experience to lend a hand in selecting the finalists for this year's 'Crash the Super Bowl' program.

"I'm excited to see which ad captures the hearts of fans and which filmmaker will win the life-changing opportunity to work at Universal."

Ann Mukherjee, president of PepsiCo Global Snacks Group and PepsiCo Global Insights, added: “Doritos fans continue to impress us with their creativity and enthusiasm for the brand. When we started this contest nine years ago it was one of the first and best examples of user generated content and the brand was bold enough to present it on one of the world's biggest stages.

“Carrying on that tradition, this year's entries are some of the best ads we've seen yet and in only the second year since we opened up the contest to a global audience, almost half of the finalists come from outside of the United States. We have 10 outstanding advertisements and I look forward to seeing which ad fans will select to take home the grand prize.”

Each of the finalists will attend the Super Bowl XLIX and watch the game from a private suite. Entries missing out on the broadcast spot will win $25,000 whereas the most popular ad will take home $1m.

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