James Bond will drink luxury Belvedere Vodka in the upcoming ‘Spectre’ movie as a result of a global marketing partnership.
This news marks the MI6 agent's return to spirits in 2015 after he drank Heineken lager in his previous outing ‘Skyfall’.
The Polish drinks manufacturer, owned by LVMH Group did not disclose the fee it paid to whet Bond’s whistle on-screen, however Charles Gibbs, president of Belvedere Vodka told Business Insider it will be the brand’s “biggest” ever marketing campaign.
Belvedere Vodka spread the news on Twitter with a promoted tweet.
— Belvedere Vodka (@Belvedere_UK) December 16, 2014
In 2015, the partnership will see a cross-platform campaign pushed on TV, cinema and digital. Furthermore, the firm will produce two Bond-themed limited edition Belvedere Vodka bottles for die hard fans.
This comes after the script to ‘Spectre’ was leaked in the widely damaging Sony Picture’s Entertainment cyber-intrusion. The same theft also revealed that the movie will cost a franchise record of £190m.
In September, Belevedere Vodka launched its first ever UK cinema campaign to promote the brand’s product and lifestyle credentials as it aims to widen its consumer-base.